Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
Enter digital marketing — in other words, any form of marketing that exists online.
A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world.
Digital marketing includes Google ad words, Facebook management, marketing, sponsored Ads, campaigns. Also Interactive Posting, Captivating Designs & Covers. Moreover contextual text and tag lines with additional videos, demographics, info graphics and more. We also work on getting more engagement through other social media top pages; Twitter, Pinterest, Instagram, LinkedIn and more on request.
Our quest does not end here. Our digital marketing team works and research on daily basis to adapt with the current market trend. We find new tactics and save tons of time and energy of yours to build up your image and branding in the market with our clear and focused social media tools.
Here are the 4 big categories of digital offline marketing.
First, there’s what I call enhanced offline marketing. This is a form of marketing that is entirely offline, but enhanced with electronic devices.
For example, if your restaurant uses iPads for your customers to create their orders on, then the offline experience of say, eating Thai food, is enhanced with this electronic device.
People have been using digital media to enhance their marketing for decades (you’ve only forgotten in what ways, as you’ll see).
Next, there’s radio marketing. The next time you hear an annoying, over-enthusiastic car dealer shout every word of his or her commercial, thank Mr. Marconi.
Of course, we can’t forget television marketing. TV ads have been around for more than half a century (and since 1953 also in color, nationwide – Yes, there was a time before color TV).
Finally, the biggest and fastest growing area of offline marketing, with admittedly also a lot of flops, busts and failures: phone marketing.
Digital marketing has replaced most traditional marketing tactics because it’s designed to reach today’s consumers.
As an example…
Think about the last important purchase you made. Perhaps you purchased a home, hired someone to fix your roof, or changed paper suppliers at your office.
Regardless of what it was, you probably began by searching the Internet to learn more about available solutions, who provided them, and what your best options were. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted, and the solutions, features, and pricing you researched.
That being the case, an online presence is absolutely necessary—regardless of what you sell.
The key is to develop a digital marketing strategy that puts you in all the places your followers are already hanging out, then using a variety of digital channels to connect with them in a multitude of ways…
…Content to keep them updated with industry news, the problems they’re facing, and how you solve those problems…
…Social media to share that content and then engage with them as friends and followers…
…Search engine optimization (SEO) to optimize your content, so it will show up when someone is searching for the information you’ve written about…
…Advertising to drive paid traffic to your website, where people can see your offers…
…And email marketing to follow up with your audience to be sure they continue to get the solutions they’re looking for.